Countdown to the MAGIC!

September 12th 2021 - October 22nd 2021









Making Magic in Real Estate: Designing & Delivering Exceptional Service the Disney Way

A 6 week intensive course to infuse Disney-level service into your real estate business

Embark on an incredible 6 week program to learn the systems & strategies that have helped make the Walt Disney Company one of the most admired and beloved organizations in history. This training, available exclusively to Agent of Excellence members, will break down Disney's key business practices and apply them directly to your real estate business. You will learn:

1. How to Differentiate Yourself in Your Market: Set yourself apart and be known for the shining, exceptional level of service you provide

2. The Secret to Creating Emotional Connections: Build deeper relationships and trust within your community and among your client base

3. How to Build Systems to Consistently Deliver World-Class Service: Provide the same Disney-level service, regardless of how busy you get 

The result? More rewarding business that yields more referrals, more fun in what you do, and no more worrying about dropping the ball and letting people down. Clients will feel you care, not just about the transaction but about them personally. Your clients will love and appreciate you for the outstanding level of service you provide.

Graduating from the Making Magic in Real Estate training is the ONLY way to earn the official Agent of Excellence Designation.

Lifetime Access

When you register, you'll be joining an elite group of real estate professionals. You'll not only be part of a private group committed to continuous improvement and collaboration, but you'll have lifetime access to exclusive follow-up training at the Disney parks, called our "Making Magic Reboots." Are you ready to add the magic of Disney to your business?

Tour Schedule

The course is mapped out as a virtual "Walk around the Park" where you'll study lessons from the lands in the Magic Kingdom. Here's your tour schedule:

Week 1: Main Street USA, “Get ready for the Magic”

Week 2: Adventureland, “The Method to the Magic”

Week 3: Liberty Square, “Surprise and delight with attention to details”


Week 4: Fantasyland, “The importance of relationships”

Week 5: Frontierland, “Welcome to the Wild Wild West! What to do when things go wrong”

Week 6: Tomorrowland, “What you can do today to prepare for tomorrow” 

On-Demand Video Training

This is the meat of the training, where we learn Disney's systems - the nuts & bolts! It'll be fun, fascinating and will teach you to look at your business in a brand new way.

Homework & Workbook

All participants will receive a printed workbook before class starts, and will have a corresponding assignment to complete and upload before attending the Breakout Session. 

Weekly Breakout Sessions

This is where the gold is! It's time to review one or two specific concepts from the week's lessons, and then plug them into your real estate practice for maximum impact.

In order to provide the most impactful and authentic experience, we partnered with Dan Cockerell, former Vice President of the Magic Kingdom at the Walt Disney World Resort, as your lead instructor. 

Dan has the executive experience AND operational insight to share all the insider company knowledge that has allowed Disney to be so consistently successful. Throughout his impressive 26-year career with Disney, Dan served as VP of 3 of the 4 Disney parks in Florida, and held 19 different positions within the company.  Dan knows firsthand the in's & out's, secrets & stories that make Disney World the special, magical place it is.

Dan is joined by his business partner and wife Valerie Cockerell. Valerie was a Disney Institute facilitator for many years, helping teach executives, business leaders and entrepreneurs from around the world how to adapt Disney's business practices to their own industries. Valerie's wealth of knowledge and training experience are priceless as participants tailor Disney's systems to their own businesses.

Our unique format blends weekly self-paced video instruction with live, interactive breakout sessions over 6 weeks to collaborate and discuss each week's lessons with your classmates.

The course consisits of six weekly video-recorded sessions, each approximately 60-90 minutes long. There is also a live (virtual) 30 minute breakout review each Thursday morning.

This 6-week course includes 6 modules of world-class training, 6 weekly live sessions with fellow members to collaborate and share ideas, your printed course workbook, and exclusive access to Dan Cockerell during the live, interactive 90 minute "graduation" class session! Cost is $1,495 for the entire program. Upon completion you will have earned the official Agent of Excellence Designation!

Class Schedule


Sunday, September 12: Week 1 Module Video Available

Thursday, September 16: Week 1 Live Breakout Review (Zoom)

Sunday, September 19: Week 2 Module Video Available

Thursday, September 23: Week 2 Live Breakout Review (Zoom)

Sunday, September 26: Week 3 Module Video Available

Thursday, September 30: Week 3 Live Breakout Review (Zoom)  


Sunday, October 3: Week 4 Module Video Available

Thursday, October 7: Week 4 Live Breakout Review (Zoom)

Sunday, October 10: Week 5 Module Video Available

Thursday, October 14: Week 5 Live Breakout Review (Zoom)

Sunday, October 17: Week 6 Module Video Available

Thursday, October 21: Week 6 Live Breakout Review (Zoom)

Friday, October 22: Graduation & Live Q&A with Dan Cockerell (Zoom)

Registration is now open!

Live Virtual Training Event



Registration Includes:

  • 6 video sessions of (virtual) instruction.
  • 6 live (virtual) group breakout sessions.
  • 1 Graduation session.
  • Live Q & A with Dan Cockerell.
  • Course workbook (printed).
  • Graduation certificate.
  • Upon completion, graduates will have earned the official Agent of Excellence Designation.

Live Virtual Training Event



Registration Includes:

  • 6 video sessions of (virtual) instruction.
  • 6 live (virtual) group breakout sessions.
  • 1 Graduation session.
  • Live Q & A with Dan Cockerell.
  • Course workbook (printed).
  • Graduation certificate.
  • Upon completion, graduates will have earned the official Agent of Excellence Designation.

At Agent of Excellence, our goal is to raise the standard of service in the real estate industry. This exclusive program will help more agents, lenders and escrow agents to bring the same authentic Disney service and practices into their own communities.


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